The WhatsApp Business API is a powerful interface that provides businesses with advanced features and capabilities for communicating with customers through WhatsApp. Compared to the conventional WhatsApp Business app, the API offers additional features and scalability for larger businesses. With the WhatsApp Business API, companies can send automated messages, deploy chatbots, and interact seamlessly with customers. This API opens up new avenues for businesses to expand their communication strategies and offer an enhanced customer experience. Find more in-depth information about the WhatsApp Business API here.