Success story of the company Lutz

Eduard Lutz Group: Thousands of new touchpoints with advice and marketing via WhatsApp

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  • PVH / Wholesale of fastening materials and tools
  • 250 employees
  • €40M

Wir sind ein mittelständisches Familienunternehmen. Digitalisierung und Transformation sind die großen Themen für uns. Die Öffnungsraten mit Flinkit waren mit durchschnittlich 86% vom Start an verblüffend. Über WhatsApp kamen wir fast aus dem Stand auf fünfstellige monatliche Umsätze.

Christian Schuster
Christian SchusterGeschäftsführer Vertrieb, Eduard Lutz Schrauben & Werkzeuge

“We are a medium-sized family business that is owner-managed in the second generation. We are a specialized wholesaler for medium-sized industry, the metalworking trade and the public sector. Digitalization and transformation are the big issues for us.”

 

This is how Chrisitan Schuster, Managing Director of Eduard Lutz Schrauben-Werkzeuge GmbH, or Lutz Group for short, describes his business.

 

The company sells its products at four locations and via an online shop. The headquarters are in Gersthofen, Bavaria, a neighboring town of Augsburg. The product range, which includes around 1.5 million products, includes fastening technology, operating equipment and tools, but also special products such as machine spare parts.