What is a messenger?
Also called instant messenger. instant messenger. A messenger is a software for communication and message exchange between two or more participants. Text, video or audio content is transmitted. Example: WhatsApp, Facebook Messenger, Google Hangouts, Snapchat, Skype. Messenger is the email of the 21st century, only more personal.
Messenger as a new channel
Messengers like WhatsApp are used by over 70% of the population on a daily basis. In private life, the short message has already replaced the telephone call in many cases. Messages on messengers have open rates of over 90%.
Recently, the major messenger service providers have started offering interfaces, and the channel is being opened up for corporate communications. Numerous offerings have already established themselves in this ecosystem, especially in the B2C sector, e.g. to send newsletters or advertise local services.
By far the best-known messenger is WhatsApp – 99% of all messenger users know the app from Meta. Yet around 60 million people use WhatsApp every day, more than half of them several times a day. Flinkit uses the WhatsApp Business API to allow your customers to get in touch with you via WhatsApp.
How does a messenger help me increase my sales?
On messengers, you serve many customers at once in real time – saving time and money. With the help of the website chat, your salespeople can get in touch with new customers directly. Your new customers are created directly as leads and stored directly in your CRM system with the help of Flinkit’s CRM integration. In the WhatsApp lead funnel, your customers respond immediately, so you shorten your sales cycle and increase the number of deals you close.
GDPR-compliant communication with Flinkit
With the Basic Data Protection Regulation of May 25, 2018, European companies are required to take specific measures to securely store all personal data of EU citizens that they process and to use this data for legitimate reasons. Flinkit stores your customer data on German servers and is certified by an external data protection company. WhatsApp communication with your customers is therefore under your data sovereignty.