Erfolgsgeschichte der Mobau

Mobau Wirtz & Classen: Be closer to the customer with WhatsApp

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  • Wholesale of building materials
  • 600 Mitarbeiter
  • €250M

“Flinkit is currently the most important innovation for us in customer contact. The service enables us to better retain customers and thus increase sales.”

Adrian Warner
Adrian WarnerHead of IT and Ecommerce, Mobau Wirtz & Classen

Mobau Wirtz & Classen: Success through efficient communication with Flinkit

Mobau Wirtz & Classen, a leading building materials retailer, has revolutionized its communication with Flinkit. Initially tested at one location, the company now successfully uses the platform at twelve locations and two subsidiaries. Before working with Flinkit, customer communication was laborious because many tradesmen were often difficult to reach by phone and quick answers were required to plan projects efficiently.

With Flinkit, Mobau Wirtz & Classen has shifted all of its communication to WhatsApp in order to meet tradesmen and construction companies on a channel that they use every day. The sales teams appreciate the simple and GDPR-compliant use of WhatsApp, which allows them to communicate directly via landline numbers. This means that customer inquiries can be processed more quickly and synchronized collaboration between office and field sales has improved significantly.

The results speak for themselves: Mobau Wirtz & Classen’s customers appreciate the quick and uncomplicated accessibility via WhatsApp and respond particularly positively to this type of communication. The investment in Flinkit has not only given Mobau Wirtz & Classen a clear competitive advantage, but also contributes to long-term customer loyalty.