Erfolgsgeschichte der Lutz

Eduard Lutz Group: Thousands of new touchpoints with advice and marketing via WhatsApp

hero image
  • PVH / Wholesale of fastening materials and tools
  • 250 Mitarbeiter
  • €40M
,

Close customer contact through sales is important for business success

“We are a medium-sized family business that is owner-managed in the second generation. We are a specialized wholesaler for medium-sized industry, the metalworking trade and the public sector. Digitalization and transformation are the big issues for us.”

 

This is how Chrisitan Schuster, Managing Director of Eduard Lutz Schrauben-Werkzeuge GmbH, or Lutz Group for short, describes his business.

 

The company sells its products at four locations and via an online shop. The headquarters are in Gersthofen, Bavaria, a neighboring town of Augsburg. The product range, which includes around 1.5 million products, includes fastening technology, operating equipment and tools, but also special products such as machine spare parts.